Virgin Casino has launched the world's first casino loyalty scheme, which allows gamblers on its online site to accumulate 'air miles' whilst playing its games.

The deal - run in conjunction with Virgin's aviation arm, Virgin Atlantic - means that players on cash games at the online casino can earn High Flyer points which can be converted into Flying Club miles – and then used to jet around the world.

High Flyer points can be accumulated by the gamers regardless of the outcome of their bet, so even unlucky players can build up miles on the Virgin Atlantic flights.

The points are worth one penny each, or one Flying Club mile and players receive around five for every £100 they wager in bets.

"Through the High Flyer Club